-- Spain’s FIFA World Cup victory has ignited celebrations around the world—and inspired Chinese consumers to bring a taste of Spain into their homes. As fans celebrated Spain’s first World Cup title in 16 years, JD.com quickly turned the excitement into new opportunities for Spanish brands. As Spain advanced from the Round of 16 to then lifting the World Cup, Chinese consumers’ enthusiasm for Spanish beers continued to build on JD Super. Meanwhile, JINGDONG Cross-Border’s dedicated Spanish fresh food sourcing page attracted nearly 270,000 unique visitors, demonstrating Chinese consumers’ growing appetite for premium products from around the world. For international brands, these moments represent more than short-term demand, they create opportunities to build lasting connections with Chinese consumers.