Jettly provides a look at her touring strategy and the role her Dassault Falcon 7X aircraft plays in it. How Fleet Consolidation Cuts Touring CostsThere is no denying that the Taylor Swift brand is a global phenomenon. Swift’s touring strategy resembles the corporate flight operations of a mid-to-large Fortune 500 company. Why High-Utilization Aircraft Replace Multi-Fleet ModelsTaylor Swift operates her aircraft exactly like a Fortune 500 company operates its fleet. These features make the Falcon 7X the perfect choice for a record-breaking global tour that included 149 shows across five continents.