The decision comes in direct response to Fifa President Gianni Infantino’s secret scheme to sell off stakes in the World Cup to private equity investors. The Privatisation Plan: $20 Billion Commercial Spin-OffDetails of Infantino's proposal — dubbed Fifa Forward Enterprise (FFE) — revealed plans to spin off Fifa's commercial and broadcast rights into a newly created $20B commercial subsidiary. The Fifa World Cup belongs to football. Uefa branded Infantino’s tactics as "governance by intimidation – an act of coercion unworthy of an institution entrusted with the stewardship of the global game." Leadership Threat: With his European backing completely shattered, Infantino faces the very real prospect of a Europe-backed opponent challenging his presidency in the upcoming Fifa election.