Butt care deserves a spot in your self care routine, and a butt facial might just be the cheekiest way to treat yourself this year. While facials for your face are a classic act of self care, there’s another body part quietly waiting for its moment in the spotlight. What Exactly Is a Butt Facial? Think of a butt facial as exactly what it sounds like. Butt facials are about self care, not perfection.