Partnering with EXL and Databricks, NBCUniversal migrated onto Databricks' job-specific compute, unifying analytics and ML on a single platform and bringing 300 analysts along for the ride. “Databricks provided a solution that could support us in modernizing NBCUniversal’s data infrastructure without compromising agility or speed.” The solution: Databricks Lakehouse ArchitectureNBCUniversal partnered with Databricks and EXL, a global consultancy, to execute a strategic migration to the Databricks Data Intelligence Platform. This partnership combined EXL's deep migration expertise with Databricks’ leading data solutions to create a modernized data infrastructure supporting data engineering, machine learning, and advanced analytics. Conclusion: from cost center to strategic assetNBCUniversal's migration to Databricks demonstrates how strategic technology decisions can transform data infrastructure, unlocking greater efficiency and competitive advantage.