The beauty behind “each Spider-Man [red carpet] look has had its own thought process”, Moreno explains. The brief in London on Wednesday was a nostalgic “Victorian/Biba hybrid – something romantic yet current,” he adds. “We started the look by prepping a textured U-part wig using the No98 Beauty Hydra Bond Shampoo & Conditioner to soften and hydrate the human hair unit.” In the middle of the process, Moreno “braided the [wig] unit into about 10 large braids and let the hair dry under a hooded dryer.” To finish the look, Moreno “unravelled each braid [while] deeply brushing each section until it was frizzed out”.