"The World Cup cannot be treated as an investment product," UEFA said in a statement. "No UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive." Europe is home to a number of the best teams, including recent World Cup winners Spain. That includes the World Cup as well as the Club World Cup, an expanded FIFA-backed tournament that could rival UEFA's own lucrative Champions League. FIFA's proposal plans to transfer major commercial and tournament operations into a new entity called FIFA Forward Enterprise.