Apple launched a device leasing programme in the United States. iPhone 17 Pro smartphones displayed on tables inside an Apple retail store. Source: Getty ImagesKenya's BNPL Market on a Growth TrajectoryIndustry figures suggest Kenya could be well-positioned should Apple opt to roll the scheme out beyond the US. The "lipa mdogo mdogo" concept, loosely translated as paying in small instalments, already underpins offerings from major telecoms. Watu Credit has financed close to two million devices in Kenya since 2022.