And while “undercover” videos are still a significant tactic, the strategies employed by activist groups are far more sophisticated than they were even a decade ago. This week, the Animal Agriculture Alliance has updated two of its reports to best reflect the current state of the vegan and animal activist movement in the U.S. The Major Animal Activist Groups Web highlights the strategic, interconnected nature of the animal activist movement. New additions to the web include Animal Activist Legal Defense Project, The Brooks Institute, Legal Impact for Chickens, and Simple Heart Initiative. The animal agriculture community wholly supports animal welfare in this industry.