The Big Ten's war of words with the SEC appeared to add another entry Thursday. "We don't run a hype machine up here in the Midwest," Indiana head coach Curt Cignetti said at the conference's media days, per Pat Forde of Sports Illustrated. "When we fall short we don't cry a river, whine and complain. In fact, Indiana's national championship was the third straight for the Big Ten after Michigan and Ohio State each took home titles the previous two years. Big Ten commissioner Tony Petitti reminded everyone of that when he held his press conference next to the three trophies at media days:It's not just at the top.