Unless you’re talking about Lionel Messi, The Beatles, or your grandma’s cooking, “best” is hopelessly subjective. That’s no less true when it comes to the best watch brands, which span a mind-boggling range of styles, price points and features, from the simple utilitarian charm of the Casio G-Shock to the unapologetic outrageousness of a seven-figure Richard Mille. Don't miss GQ’s guides to the best watches for men and the best cheap watches. The best watch brands shopping guideThe best first “real watch” brandsAny watch that tells time is a “real watch”, but some brands pack a little more gravitas than others. Christopher WardSwiss manufacturing and British design is an irresistible combo, and Christopher Ward has secured a prominent place in the watch world off the back of it.