A new report from the technology analyst group Omdia claims that global smartphone sales are down six percent year on year, falling to 272 million units in 2Q26. Six percent doesn't sound like the most dramatic figure on paper, but Omdia's research shows worldwide smartphone shipments have been in steady decline since the end of 2025. Low-end smartphone prices are projected to get the most serious price hikes in the coming months. At the other end of the market, Samsung's 60.5 million units sold is a slight YoY increase that sees its overall market share grow to 22 percent. Apple has also recorded its strongest-ever second quarter, shipping 55.1 million units (up 23 percent YoY) and growing its own market share to 20 percent.