They're seeing more and more clients embrace it as a way to bring personality, warmth, and visual interest into their homes. It all goes back to [making our clients feel comfortable and knowledgeable about wallpaper].” Add House Beautiful as a preferred source in your Google search results. Add to Google settingsAnd while some designers have many do’s and don’ts for installing wallpaper, the Reaves have a more relaxed, emotional approach. “Recently, over the last couple of years, we’ve also been wallpapering the ceiling,” the Reaves add, emphasizing that people often overlook the impact this “fifth wall” can have in a space.