The initiative engaged over 1,000 participants, including children, preschool teachers and parents, through three events held as part of the islandwide ECD Week 2026 programme. Recognising ECD as both a family responsibility and a national priority, the programme brought together children, parents, teachers and key stakeholders to encourage greater awareness and action. Early Childhood Development (ECD) Week 2026 commenced on 14th July and was conducted under the guidance of Hon. The session highlighted the important role teachers play in early childhood development and how purposeful play can make learning more engaging. The initiative further reinforces the brand’s commitment to supporting children, parents and preschool educators while helping nurture creative, confident and capable young learners.