From VIP tours to exclusive lounges, from skip-the-line passes to limited-attendance after-hours exclusive events, theme parks have been attempting to address a growing need for so-called premium experiences for several years now. This was a long-term strategy because the company couldn’t just raise prices and charge for a premium experience without being able to deliver it. But the premium experience wasn’t just something they could slap a price and label on. What makes an experience premium? These are the kinds of premium experiences that can reshape how your guests engage with your parks going forward, all while generating increased revenue.