Apple saw an excellent and better-than-anticipated Q3 2026 in terms of iPhone sales, but its revenue for services—like Apple TV, Apple Music, AppleCare, or iCloud—slipped downward, disappointing experts who were hoping for more. Further, fears about memory prices and supply constraints slightly soured reception to what could have otherwise been a slightly positive but business-as-usual quarter. As for specific numbers, iPhone revenue was $54.25 billion, thanks to a 22 percent increase in iPhone sales. The Mac saw $10.35 billion in revenue, the iPad $6.19 billion, wearables $7.88 billion, and services $30.74 billion. Cook said while taking questions on the call that Apple expects memory costs to continue to increase into the next quarter and beyond.