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EXEC: Canada Goose Looks to be Making Progress in Extending to Year-Round Brand
['Sgb Executive']
SGB Media Online
As part of that effort, Canada Goose rolled out Snow Goose spring capsule and Natural Intelligence summer collection brand campaigns to expand brand reach.
Canada Goose also continues to see desirability and awareness outperform competitive benchmarks in key markets.
Reiss said Canada Goose was “thrilled” by the response seen to the brand’s spring/summer collection, the largest in its history.
Reiss concluded, “The first quarter reflects the progress we are making to build a stronger, more diversified, and more profitable Canada Goose.
Image courtesy Canada Goose