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Ferrari’s Polarizing Luce EV Has Reportedly Already Sold Out
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Robb Report
All the grumbling about the Ferrari Luce doesn’t mean it’s destined to be a flop.
The automaker has already hit its 2026 sales target for its debut EV, according to the Financial Times.
The vehicle’s unorthodox design may be the object of ridicule online, but that doesn’t seem to have scared buyers away—yet.
WATCHThe Luce’s unorthodox look comes courtesy of former Apple design boss Jony Ive.
Ferrari has reportedly set a target of selling 2,500 Luces by 2030, which works out to about 600 EVs per year.