‘It’s no longer just about the latest trainers’: Why John Lewis is upping its sportswear game Digital Edition: ‘It’s no longer just about the latest trainers’: Why John Lewis is upping its sportswear game John Lewis is upping its sportswear game by relaunching the category, including performance-supporting tech and a raft of new brands such as Nike. Enni Charlton, sports buying manager, tells Drapers what is behind the retailer’s latest flex. No online subscription: This article requires a paid-for subscription to read it in full. If you already have a subscription, please click here to sign in, or see below for how to set up your subscription today