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Adidas lifts outlook and names new CFO as profits jump
['Katie Ross']
Drapers
The group now expects full-year currency-neutral revenue growth of between 9% and 10%, up from its previous guidance for high-single-digit growth, while maintaining its operating profit forecast of around €2.3bn (£1.97bn).
Latin America led with currency-neutral sales growth of 27%, followed by Japan and South Korea, up 21%, Greater China, up 16%, North America, up 15%, and emerging markets, up 11%.
AdvertisementApparel was the standout product category, with first-half currency-neutral sales surging 33%, driven by football, Originals, running and motorsport collections.
She will succeed Harm Ohlmeyer who has been with Adidas for 30 years and first took up the CFO post in May 2017.
Having worked 25 years with adidas before and now six years as the CFO at C&A makes her the perfect CFO for the future.