IG Group is paying up to $1.3 billion to acquire the company. IG Group said it believes the deal will double its U.S. revenue, boosting its active user count in this country by more than tenfold while growing earnings. In Underdog, IG Sees Prediction Market ValueUnderdog’s rapidly expanding prediction market footprint was undoubtedly a key draw for IG Group. According to IG, Underdog will continue to operate as a standalone business, maintaining its own brand, management team, and operational platform. IG Sees Prediction Market Opportunity Beyond SportsIG has over 1.3 million customers around the world across platforms including IG, tastytrade, Freetrade and Independent Reserve.