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A Dynamic Duo: Adjuvants and Biologicals
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AgriBusiness Global
A Dynamic Duo: Adjuvants and BiologicalsThe question isn’t whether biologicals and adjuvants work together — it’s about why most programs fail when they don’t.
“These are regions running intensive spray programs on degraded soils.
“Right now, biologicals and adjuvants are largely sold in parallel by different sales forces competing for wallet share,” Varon says.
To build out adjuvant and biologicals programs, the following considerations should be addressed.
Distributor KnowledgeManufacturers should work to build distributors’ capacity to sell and support integrated programs resulting in a durable competitive advantage.