With strong trade support and high market expectations, can the UK’s highest-yielding soft wheat repeat the feat? “Although the trend in recent years has definitely swung towards hard Group 4 feed wheats, the arrival of more marketable, high-yielding soft wheats such as Bamford and now Sparkler could continue to reverse that trend. The big catalyst for growing Sparkler is likely to be its high alcohol yields. The +1 maturity rating also ticks the right boxes for growers in both the central and northern belts. “Can Sparkler achieve a future number 1 market-share status as Bamford did this year?