According to a local publisher, the issue is often that they have not yet found the right book. Ian McMullen, director of King’s Lynn-based BookLife Publishing, said: "The key to getting anyone to read more is finding the right book for that child. "We believe books are life, and we want children around the world to love them as much as we do. "Our aim is to share that love of books with children everywhere, giving both emerging readers and prolific page-turners beautiful books guaranteed to spark interest and learning, regardless of ability." "Better access to books in general and a wider, more diverse selection of engaging material that children actually want to read."