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Tamron doubled down on launches – and now leads the third-party lens market by a large percentage, despite a "shrinking digital camera market"
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Latest from Digital Camera World
The third-party lens market is a highly competitive one with an increasing number of names in recent years.
But long-standing optics maker Tamron says it now leads the third-party lens market with a share of approximately 60%.
In the report, Tamron notes that it now holds a “leading market share of approximately 60%” for third-party interchangeable lenses.
Latest Videos From Digital Camera World Watch full video here:That number, however, does include the lenses that Tamron manufactures for first-party brands.
While the figure includes both Tamron-branded lenses and those that it manufactures but carry another name, the statistic is an unusual glimpse into the standings in the highly competitive third-party lens market.