The fresh funding will be used to accelerate product development, expand the team, and broaden the platform beyond customer support into wider e-commerce operations automation. Founded in 2024 by Jørgen Vartdal Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir started as an AI-native customer support platform specifically designed for B2C e-commerce companies. Instead of adding AI on top of legacy systems, Mimir is a fully AI-native operations platform specifically for B2C e-commerce. With Mimir, e-commerce stores can deliver instant high quality customer interactions, 24/7 – while reducing the time and money spent on operations. “We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI.