There is a particular cruelty to the Nigerian food delivery story. Nigeria is not the only food delivery failure marketIn the United States, the deepest capital market on earth, with functional infrastructure, stable power, and customers who actually tip, the ghost kitchen and food delivery graveyard is just as crowded. The failure rate of food delivery and cloud kitchen startups is not an African anomaly. You cannot build a just-in-time delivery business in a city where the power grid is a suggestion. The US and Europe food delivery startups failed because the business model was flawed.