Notes from Poland is run by a small editorial team and is published by an independent, non-profit foundation that is funded through donations from our readers. The move comes as Poland seeks to capitalise on its economic success, including growth in tourism and continued investments. The government said, however, that efforts to promote Poland were so far fragmented and lacked a single strategy, which is why it created the post of commissioner for promotion of the Poland brand. “We will create one programme resulting in the joint promotion of our country’s brand,” said Tusk. Mróz-Gorgoń, meanwhile, noted that “the Poland brand is not the property of the government.