And that startup is run by a longtime business partner of Intel’s own chief executive. Rosaic is led by Amarjit Gill, a veteran chip executive and venture investor. The pair helped build the founding team at Rivos, a chip startup that Meta bought last year, outbidding Intel, while Tan was its chairman. It gives a customer deep exposure to Intel’s intellectual property, one veteran chip executive said, enough to build their own custom designs. Intel rarely shares its x86, and opening Atom to a nimble startup could seed markets it cannot chase alone.