The promise of landing directly in a subscriber’s inbox, reliably, every time, was genuinely new. Broadcast Channels solve the scalability issue of DMs by allowing one-to-many communication without triggering spam filters. The confusion is real: a broadcast channel looks like a group chat and behaves nothing like one. The silence inside a broadcast channel is by design, and it is permanent. What this means before you build your next community around itNone of this makes broadcast channels useless.