This shift reflects a practical response to a more complex global market. ECRI supports a range of collaboration models, including turnkey vehicle development, engineering services, technology licensing and technical consulting. This enables cooperation to progress from initial requirements and technical alignment to engineering development and project delivery. In South Korea, the two companies established a product collaboration based on Geely’s Compact Modular Architecture, or CMA. Global Collaboration, Shared ValueThe global automotive industry is moving from relatively self-contained competition towards more open forms of collaboration.