It supports shoppable recipes that let customers add ingredients to a cart, along with shoppable product pages and store locator tools spanning online and in-store purchases. The Pear Commerce deal is the latest in a series of shoppable-commerce moves by Ahold Delhaize USA, following its April Click2Cart integration with SmartCommerce and a 2025 partnership with Chicory, both aimed at shortening the path from content to cart. Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce connects CPG brands to retailers through shoppable recipes, store locators, product pages and direct-to-cart links. Ahold Delhaize USA is a division of Ahold Delhaize and comprises the largest grocery retail group on the East Coast and the fourth largest in the nation, serving 26 million omnichannel customers weekly. Related: Ahold’s Expanded Click2Cart Links Digital Ads, Social Media To ProductsFor More Ahold Delhaize News, View Our Ahold Delhaize News PageMore Ahold Delhaize News