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Kroger Launches AI Shopping Assistant Across All Banners
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The Shelby Report
Share via: LinkedInFacebookTwitterThe Kroger Co. has launched an AI shopping assistant across the websites and apps of its family of companies, a tool the grocer said helps customers plan meals, find products and build carts.
The Cincinnati, Ohio-based retailer positioned the launch around the back-to-school season, framing the assistant as a way for families to plan weeknight dinners, tailgates and other occasions.
“The AI Shopping Assistant is another example of how we’re using technology and AI to help families plan, discover and shop more easily.”
It also arrives as competitors invest in similar tools, including Schnucks, which announced a personalized AI assistant with VitalityIP earlier in July.
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