Share via: LinkedInFacebookTwitterAssociated Wholesale Grocers is redesigning the packaging for Always Save, its opening price point private brand, for the first time in nearly a decade, giving the value line a bolder look as competitors move toward more minimalist designs. AWG framed the approach as a deliberate contrast to value-tier competitors that have shifted toward plain white packaging. “This refresh ensures Always Save remains a powerful, dependable tool for AWG member retailers to compete and win in the value tier.” AWG said member retailers also will have access to refreshed in-store signage and updated digital marketing assets to create a consistent experience for shoppers. Related: AWG, Illinois Grad Students Finish 5th Year Of Private Brand ResearchFor More Associated Wholesale Grocers News, View Our Associated Wholesale Grocers News PageMore Associated Wholesale Grocers News