Share via: LinkedInFacebookTwitterGrocery TV, the in-store retail media platform, has partnered with Esri to enhance behavioral and psychographic targeting across its retailer-owned network of more than 6,700 stores. “In-store media is increasingly being viewed as an extension of video and digital strategies, not just an out-of-home buy,” said Marlow Nickell, co-founder and CEO of Grocery TV. A maturing channelThe partnership arrives as in-store retail media scales and targeting and measurement capabilities become standard expectations. “Partnering with Grocery TV brings that intelligence directly into the in-store media planning process, connecting behavioral and psychographic insights to the physical environments where most shoppers visit every week.” Related: Grocery TV To Bring Third-Party Sales Lift Measurement To In-Store Media