Why AI traffic behaves differentlyA shopper arriving from ChatGPT or Gemini has already had their question answered. That strength had been written out plainly on the product page, in the words a customer would actually use. Suppose a product page now spells out its differentiator perfectly and nothing anywhere else corroborates it. Benchmark cart-add and close rates for assistant-sourced visits against what the rest of the site does. Make the claim worth being recommended for explicit and structured on the product page, then build independent sources that corroborate it.