Indeed we seem to have reached a point where standing up for what we believe in comes with financial risk, fear of rejection and alienation. These words quietly challenge me whenever life tests my principles and remind me who I want to be. They also tie in with one of the three key pieces of advice my father gave me: “Kid everyone else, but don’t kid yourself.” Being true to ourselves, however, isn’t easy. How often do we ignore our gut instinct because we think we ought to do something, even when we know deep down it isn’t right?