Apple has reached 1.5 billion paid subscriptions across its platform, adding another milestone to an Apple Services business that generated record June-quarter revenue of more than $30 billion. The figure represents paid subscriptions rather than 1.5 billion individual customers. Apple Services revenueServices generated $30.9 billion in the previous quarter, continuing the division's steady growth beyond hardware sales. The 1.5 billion total is more than 50% higher than the nearly one billion paid subscriptions Apple reported in 2023. The increase shows continued expansion across Apple's subscription ecosystem even as quarterly Services revenue missed analysts' forecast.