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50 Cent and Reebok Announce Return of Iconic G-Unit G6 Sneaker
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HOT 97
The early 2000s are returning to the footwear world as 50 Cent and Reebok prepare to bring back one of the most successful hip-hop sneaker collaborations in history.
The Reebok G-Unit G6 is officially scheduled for a retail comeback on Aug. 20, 2026, marking the first time the iconic silhouette has been re-released since its debut more than two decades ago.
Sneaker enthusiasts can expect the return of the white leather upper paired with a distinct grey suede toe cap.
50 Cent previously claimed the partnership generated roughly $80 million at its peak.
The return of the G6 follows a broader strategy by Reebok to lean into its archival hits.