The early 2000s are returning to the footwear world as 50 Cent and Reebok prepare to bring back one of the most successful hip-hop sneaker collaborations in history. The Reebok G-Unit G6 is officially scheduled for a retail comeback on Aug. 20, 2026, marking the first time the iconic silhouette has been re-released since its debut more than two decades ago. Sneaker enthusiasts can expect the return of the white leather upper paired with a distinct grey suede toe cap. 50 Cent previously claimed the partnership generated roughly $80 million at its peak. The return of the G6 follows a broader strategy by Reebok to lean into its archival hits.