A deep reverence for Japanese tradition has been at the heart of beloved beauty brand Tatcha since its inception in 2009. Fukubiki literally means "good fortune drawing" and is an ancient Japanese lottery game in which everybody wins. Shop Our Favorites to Unlock Your Free GiftsTatcha The Dewy Skin Cream: $74 at Tatcha The Dewy Skin Cream is a moisture burst in a jar. Tatcha The Essence: $110 at Tatcha Designed to use after cleansing and before the rest of your skincare, Tatcha's Essence is beloved for its many skin-perfecting properties. Tatcha The Silk Cream: $125 at Tatcha The Silk Cream drastically improves skin elasticity and texture.