Spark, Visit Lauderdale partner on OOH tourism campaignAdobe StockJuly 30, 2026Summarize with ChatGPT Grok Perplexity ClaudeSpark, an independent creative agency, and Visit Lauderdale, a destination marketing organization, teamed up on an out-of-home campaign promoting Greater Fort Lauderdale as a premier Florida destination. The campaign blanketed all 22 large-format screens inside the iconic New York City-based Westfield World Trade Center Oculus, according to a press release. Spark is the agency of record for the destination marketing organization. Aerial footage of Fort Lauderdale's coastline, waves breaking onto sun-bleached sand with the Visit Lauderdale shield traced into the beach itself, flowed continuously across screens, positioning Greater Fort Lauderdale as a direct, effortless escape just a short flight from LaGuardia. "The Oculus gives us one of the most architecturally spectacular canvases in OOH advertising anywhere in the country.