Particularly when it comes to digital innovations, the music industry is always one of the first creative sectors to be affected, sometimes in disruptive ways. The Popakademie contributes its expertise at the intersection between the music industry, digitalization and industry practice. In particular, Popakademie examines the social, economic and legal impacts of generative AI on the music industry. “Generative AI is not only transforming creative production processes but is also presenting the music industry with new technological and legal challenges. Possible future scenarios for music culture and the music industry up to the year 2036 will be modelled and discussed with stakeholders.