The bag was matte black, which is how food packaging tells you the contents have attended graduate school. This is an important point in food criticism: disapproval and continued consumption are perfectly capable of coexisting. At full price, I expect a chip to do more than taste good. I added crushed red pepper and a little garlic powder because I am incapable of leaving frozen food emotionally unmodified. If I wait for the world to become calm before discussing potato chips, the chips and I will both expire.