Iowa's Kirk Ferentz Warns That College Football Is Becoming A Financial Arms Race(BCSNN | UPI) -- Iowa’s Kirk Ferentz, the longest‑tenured head coach in the FBS, has adapted to every era of college football — from scholarship limits to the transfer portal to NIL. If we’re not careful, we’re going to get that kind of imbalance in college football.” Ferentz said the sport is tilting toward a small group of ultra‑funded programs — a trend he believes could undermine the competitive foundation of college football. For Ferentz and other Big Ten coaches trying to keep pace, the escalating costs have become a daily battle. “If you can just go out and buy a team — if that’s what we want, then that’s great.