Wisconsin pizza trademark dispute ends with name changePhoto: Adobe Stock (AI generated)July 30, 2026Summarize with ChatGPT Grok Perplexity ClaudeTwo Wisconsin pizzerias have reached a "collaborative resolution" in their a recent trademark dispute over the brands' names, according to a WBAY report. Wild Tomato Pizza in Sister Bay and Fish Creek will continue using its "Wild" brand identity. Meanwhile, Wild Man Pizza in Sturgeon Bay is changing its name to Ooluru Pizza. According to a statement from Wild Tomato, the Wild Man owners said Ooluru Pizza "is a better reflection of the business and its future direction." In March 2025, Wild Tomato Pizza sent a cease-and-desist order to Wild Man Pizza and Barbecue, believing their branding was too similar.