Snap’s unveiling of Specs and Meta’s Horizon Plus gaming tie-ups are concrete changes developers and buyers must reckon with. Why these 7 AR shifts matter for consumers this summerSnap unveiled Specs on June 16, 2026 ; price $2,195 , ships this fall (US/UK/France). Meta added Xbox Game Pass starter to Horizon Plus on July 21, 2026 ; cloud gaming trial included. If you play games, Horizon Plus now reads like a cheaper route into console titles via a headset. $SNAP CEO Evan Spiegel just showed off the new Specs AR glasses for the first time.