The future of the World Cup has been plunged into chaos after Uefa announced it will boycott the tournament if Fifa goes ahead with its sell-off plan. "We unanimously and unequivocally reject Fifa's proposal to transfer ownership interests in the World Cup and other Fifa competitions to private investors. The World Cup cannot be treated as an investment product. The World Cup is not for sale. "And the flagship tournament it organises, like the Fifa World Cup or the Fifa Women's World Cup, will always remain."