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Wingstop same-store sales drop for 5th straight quarter
['Julie Littman', 'Aneurin Canham-Clyne', 'Senior Editor']
Restaurant Dive - Latest News
Please let us know if you have feedbackDive Brief:Wingstop’s same-store sales fell 7.5% during the second quarter, according to a Wednesday earnings release.
The chain has now posted five consecutive quarters of same-store sales declines, however its most recent decline moderated slightly compared to the first quarter.
The fast casual chain noted that systemwide sales increased by 5.3% compared to the year-ago quarter, with sales growth largely hinging on new store openings — the chain opened 102 net new stores during the quarter.
“When our guests choose to treat themselves and come together for a group occasion, the Wingstop brand was top of mind.”
Wingstop also launched its Club Wingstop loyalty program in May, as part of its effort to strengthen guest engagement.