Farmer Focus appoints former Smart Chicken president to board Bill Schellpeper brings 17 years of poultry industry leadership30 July 2026 30 July 2026 1 minute read 1 minute read By: By: Global Ag Media North AmericaFarmer Focus has appointed Bill Schellpeper to its board of directors, effective August 2026, the US chicken company announced. Schellpeper most recently served as president of Smart Chicken, where he led the premium poultry brand's operations, sales, marketing and growth strategy as an independently managed business within Tyson Foods. He also served on Tyson Foods' Poultry Leadership Team and Senior Leadership Team. "For over a decade, Bill Schellpeper was one of the fiercest competitors we faced, a brilliant leader who ran the Smart Chicken brand with a relentless devotion to consumer needs and an uncompromising demand for product excellence," said Stephen Shepard, CEO of Farmer Focus. Schellpeper also serves on the board of Friesen's Inc., a food manufacturing automation company, where he served as interim CEO from March to June 2026.