Bundle, a UAE-based Web3 rewards startup founded by Bader Kalooti alongside Mostafa Wanas, has emerged from stealth after raising $5.5 million in a pre-Seed round led by Ethereal Ventures and Further, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital. Offering an alternative to isolated rewards programmes, Bundle enables brands to combine their incentive budgets into shared reward pools. Bundle manages the underlying rewards infrastructure and regulatory framework, allowing brands to launch campaigns across multiple markets through a single permitted platform. “The next wave of blockchain businesses like Bundle will drive mainstream consumer applications by feeling native to users and solving real problems. It is a perfect example that uses shared rewards and blockchain rails to help brands drive loyalty and customer growth at scale.”